- September 2024 global sales of 249,842 units, down 4.5% Y/y
- Outside of Korea, Kia sold 211,002 units, down 2.7% Y/y
- In Korea, Kia sold 38,140 units, down 13.6% Y/y
- Kia Sportage SUV led the company’s sales, selling 47,207 units, backed up by the Seltos and Sorento SUVs
- Global sales from January to September of 2024 down 1.5% compared with the same period last year
Kia Corporation today announced global sales for September 2024 of 249,842 units (excluding special purpose vehicles), led by strong market demand for the company’s SUV models.
The Sportage SUV drove Kia’s September sales, recording 47,207 units globally. The Seltos and Sorento SUVs backed up this continued market performance, with the Seltos SUV recording global sales of 23,303 units. The Sorento SUV sold 23,069 units globally. Kia’s total global sales in September were down 4.5 percent year over year.
Sales outside of Korea
Outside of Korea, Kia recorded sales of 211,002 units, down 2.7 percent compared with the same period in 2023.
The Sportage SUV led the brand’s performance in markets outside of Korea, with 42,666 sales. It was followed by the Seltos SUV, which sold 18,870 units, and the K3 (including its successor in some markets, the K4 compact sedan) with sales of 17,092 units.
Korea sales
In the Korean market, Kia sold 38,140 units, a 13.6 percent decrease compared with the same period last year.
The Sorento SUV led the company’s passenger vehicle sales in its home market, with 6,628 units. This was followed by the Carnival MPV, which sold 4,900 units, and the K8 sedan, with 4,724 sales.
Kia will launch its new Sportage SUV as well as commencing European sales of its all-electric EV3 in the fourth quarter of this year. The company will continue to build on its sales momentum in the first half of next year with the launch of new models, including EV4 and the Tasman pickup.
Kia global sales – September 2024
Subject | September 2024 | September | YoY change | August | MoM change | 2024 YTD | 2023 YTD | YTD change |
Korea sales | 38,140 | 44,123 | -13.6% | 40,510 | -5.9% | 399,900 | 425,875 | -6.1% |
Overseas sales | 211,002 | 216,792 | -2.7% | 210,765 | 0.1% | 1,915,432 | 1,924,369 | -0.5% |
SPV | 700 | 564 | 24.1% | 645 | 8.5% | 4,000 | 3,985 | 0.4% |
Total | 249,842 | 261,479 | -4.5% | 251,920 | -0.8% | 2,319,332 | 2,354,229 | -1.5% |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis. Data may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles (SPV) include various specialized vehicles. Sales figures account for sales in Korea and overseas markets