BYD Partners with Hedin Mobility Group to Sell New Energy Passenger Vehicles in Sweden & Germany

China's BYD, a leading manufacturer of new energy vehicles (NEVs) and power batteries, is forming a strategic partnership with Hedin Mobility Group that spans distribution and sales for its passenger cars in Sweden and Germany. Customers will be also be able to see and experience BYD's latest models from October when a pioneering store will open in Stockholm followed by other cities in Sweden.

There are plans for stores in a number of German cities, the first of which will open in October. 

Hedin Mobility Group is one of Europe's largest privately owned dealership groups, operating over 230 dealerships in eight countries, including Germany, with a significant dealership footprint across Scandinavia. It sold more than 125,000 vehicles in 2021.

Hedin Mobility Group will sell BYD's vehicles in Sweden through its dealership group Hedin Bil and via the specially selected dealerships in Germany.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, says: "We are delighted to provide world-leading technologies within our inspirational range of new energy passenger vehicles to the German and Swedish public. We believe the timing is perfect to meet consumer demand for more eco-friendly solutions. Our partnership with the well-respected Hedin Mobility Group has exciting potential in Sweden and Germany, and will support the entire customer experience at every phase. Together, we look forward to developing a sustainable transport future in both countries."

Anders Hedin, owner and CEO of Hedin Mobility Group comments: "We are proud to start this partnership with BYD and for the opportunity to represent such a pioneering brand. This underscores Hedin Mobility Group's aspirations to be a leading mobility provider and a contributing force in the electrification of the European car fleet. Growing our distribution business is central to our strategic plans moving forward."

BYD was the first NEV manufacturer globally to stop production of ICE vehicles in order to focus solely on more environmentally friendly BEVs (battery electric vehicles) and PHEVs (plug-in hybrid electric vehicles).