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Cambridge Audio to Provide In-Car Sound For Upcoming DeLorean

Cambridge Audio has joined forces with DeLorean to provide in-car sounds to the nascent EV manufacturer.
DeLorean is set to launch its first car, the Alpha5, soon and Cambridge Audio is helping the company develop "thrilling" in-car sound for the "new generation" electric vehicle.
The partnership, announced today, is set to be "celebrated" during Monterey Car Week which is set to start on Friday and run until 21 August.
"With over 50 years of audio experience and a passion for elevating the emotion of music, there are many synergies between our two brands, especially our shared dynamic and occasionally rebellious attitude. Between us we have a combined history of almost 100 years, but we don’t let the past define us: always experimenting, innovating and creating new ways to enhance your experiences – inspiring a range of emotions in a car that is set to become an instant icon," said Charlie Henderson, Cambridge Audio's Marketing Director.
Troy Beetz, DeLorean's Chief Marketing Officer, concurred:
“Cambridge Audio has spent over five decades creating exceptional sound by developing world-class audio. It’s through their passion, craftsmanship and innovation that they continue to lead the industry in hi-fi products and technology. Our partnership brings together two pioneering companies to make one singular experience for drivers."
When Auto Futures spoke to DeLorean CEO Joost de Vries in June, he told us that he was "excited" about the car's interior and that the company is "very focused on the human aspect of the car."