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GM Robotaxi Subsidiary Cruise to Offer Driverless Riders in Austin and Texas

Staff Writer
- Sep 13 2022
GM Cruise

Cruise, the robotaxi subsidiary of General Motors, is to expand its driverless ride service to Phoenix, Arizona, and Austin, Texas, within 90 days according to Chief Exec Kyle Vogt.

Speaking at a Goldman Sachs conference on Monday, Vogt said that the business plans to turn its finances around from its current loss-making position to hit $1 billion in revenue by 2025 — half its current level of annual investment from GM.

Vogt said its operations in Austin and Phoenix will initially involve a small number and will be "revenue-generating," with a plan to scale up operations next year.

Cruise has obtained all the necessary permits to operate driverless taxis and delivery services in Phoenix. The company has already tested its delivery service with Walmart, another investor.

“In Austin, what I’m really excited about is we’re going from zero footprints — no map, no infrastructure on the ground — to our first revenue-generating driverless rides in about 90 days,” Vogt said during his speech.

“This is something people thought may take years.”

Cruise's current fleet is comprised of Chevrolet Bolt electric vehicles with a range of sensors including cameras, radar, and LiDAR. However, the company is also testing its next-generation vehicle, the Cruise Origin, at a proving ground in Michigan before it plans to enter production next year. 

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