#CES2023 - BMW Presents new Futuristic Mid-size Sedan, the BMW i Vision Dee

At CES 2023 in Las Vegas,  BMW Group has unveiled the BMW i Vision Dee, its futuristic mid-size sedan. Its BMW Head-Up-Display extends across the full width of the windscreen. Projection across the entire width of the windscreen allows information to be displayed on the largest possible surface.

From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE.

BMW has also refined its use of colour-change technology. BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. 32 colours are available.

Oliver Zipse, Chairman of the Board of Management of BMW AG. “With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure. At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”

"A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences,” adds Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”

“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” comments Adrian van Hooydonk, head of BMW Group Design. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together.”

The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.