ŠKODA AUTO Unveils New Brand Identity & Electric Seven-Seater Concept

ŠKODA AUTO has unveiled its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. In addition, the Czech car company has announced it will have three new all-electric models on the market as early as 2026, with more to follow.

One of those new models will be the VISION 7S. a seven-seater SUV based on the Volkswagen Group’s Modular Electrification Kit (MEB) with a 600+ km range.

The ŠKODA VISION 7S concept study gives specific preview of an entirely new e-model.

The all‑electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030.

To support this, ŠKODA will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.

ŠKODA AUTO CEO, Klaus Zellmer, says: “Today is a very special day in ŠKODA AUTO’s history: We’re unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we’re giving a specific preview of an entirely new ŠKODA model that will round off the top end of our product portfolio and customer base. Also, we’re significantly accelerating our e-campaign and will be launching three additional all-electric models by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we’ll be investing a total of €5.6 billion in e-mobility and a further €700 million in digitalisation over the next five years, thus securing the future viability of the company and jobs.”

Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, adds: “Through our new brand identity, we’re getting ready for the electric future and clearly positioning ŠKODA among the external competition while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group. The VISION 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years. We’ll also be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers’ new needs and expectations, particularly regarding user experience (UX), connectivity and the entire customer journey.”

Johannes Neft, ŠKODA AUTO Board Member for Technical Development, comments: “Thanks to its 89 kWh battery, the VISION 7S offers a range of over 600 kilometres and is capable of fast charging at 200 kW. These parameters underline the technical possibilities of the Modular Electrification Toolkit. The interior offers a glimpse into the future of individual mobility: Various interior configurations for different situations, installing the child seat on the centre console and the particularly intuitive operation of the large, rotating central display set the course.”

ŠKODA AUTO operates at three sites in the Czech Republic; has additional production capacities in China, Russia, Slovakia and India primarily through group partnerships, as well as in Ukraine with a local partner.