Acura Performance EV Concept Makes Global Debut at Monterey Car Week

Honda's luxury brand Acura has unveiled the Performance EV Concept at Monterey Car Week, one of the world's top gatherings of automotive and motorsports enthusiasts. The Acura concept is a performance SUV developed by the Acura Design Studio in Los Angeles.

The new model showcases the performance brand's vision for its all-electric vehicles (EVs) of the future

Scheduled to go into production in late 2025, it will be the first model engineered on the new Honda-developed EV platform and the first EV produced at the Honda EV Hub in Ohio.

The Honda EV Hub will serve as a roadmap for production of EVs in North America. 

Honda is working toward the start of EV production at the Marysville Auto Plant in late 2025.

Retooling efforts are well underway, including preparation for vehicle production and in-house assembly of the Intelligent Power Unit (IPU), which houses the EV battery and serves as part of the vehicle platform.

Honda has committed to investing at least $700 million to transform its Marysville Auto Plant, East Liberty Auto Plant and Anna Engine Plant to lead the start of EV production in North America.

Dave Marek, Acura Design Executive, says: "The Acura Performance EV Concept is the archetype of Acura Performance in the electrified era, taking full advantage of the extreme design freedom of stance and proportion offered by our next-generation EV platform to push the boundaries of Acura design even further. As with our previous Acura concept vehicles, the Acura Performance EV Concept introduces a number of design themes that will be seen on future Acura vehicles."

Mike Langel, assistant vice president, Acura National Sales, adds: "The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year. Building on the just-launched all-electric 2024 Acura ZDX, our next all-electric Acura SUV will continue our focus on delivering Acura clients an exhilarating driving experience in the electrified future."

All Acura vehicles sold in America are made in the U.S., using domestic and globally sourced parts.