AEHRA, Italy's First Pure EV Brand, Reveals Names of its First two Models

AEHRA, an Italian-based ultra-premium EV brand, has revealed the names of its first two industry-transforming models – the Impeto SUV and the Estasi Sedan. Both of the new models will enter production from-mid 2026.

 A strategic model roll out is planned for key markets, including North America, Europe, and the Gulf States.

The company has also announced plans to create a new manufacturing campus at Mosciano Sant’ Angelo in the Abruzzo region of the northeast of Italy.

Groundbreaking for the 207,000 sq m facility, which has already been designed, will take place later this year.

AEHRA will create 540 new jobs at the facility and an additional 110 new jobs in Milan, where the company’s HQ is based.

Production will scale up to a rate of 25,000 per model per annum.

The facility will encompass additional space and resources to enable AEHRA to bring additional models to the global market. 

Hazim Nada, AEHRA Founder and CEO, commented: “We are delighted to unveil the names of the first AEHRA models, the Impeto SUV and the Estasi sedan. These highly conceptual vehicles represent an expression of pure Italian automotive art, that is, in our eyes, an unprecedented fusion of beauty and innovation."

He adds: “It will also be immensely gratifying for everyone at AEHRA to have our application for funding endorsed by the Italian government, and to be selected as a project of national strategic importance for the establishment of a sustainable mobility ecosystem. This provides further validation of AEHRA’s mission to redefine ultra-high premium sustainable mobility by exploiting the very latest engineering, battery and manufacturing technologies.”

AEHRA unveiled its SUV in October 2022, swiftly followed by a sedan in June 2023 at the Milan Monza Motor Show.