Audi Shows off E Concept Fully Electric Sportback at Auto Guangzhou

 Audi and its local partners are showcasing three product highlights exclusively for the Chinese market at this year’s Auto Guangzhou show. They incude the AUDI E concept, which will be displayed to the general public for the first time.

It is the first concept car from the expanded cooperation between Audi and SAIC.

The close-to-production vehicle provides a preview of three production models of the AUDI brand that Audi will launch together with partner SAIC starting in 2025.

The AUDI E concept is an electric Sportback, featuring wo electric motors with 570 kW and quattro all-wheel drive ensure outstanding driving dynamics. 

The Audi Q6L e-tron is also on show at the FAW stand.

It is the first locally produced vehicle based on the Premium Platform Electric (PPE).

In addition, the A5L, successor to the A4L, is on display at the show. 

Audi CEO, Gernot Döllner, says: “Our positioning in China is a key field of action of our ‘Audi Agenda,’ which we are using to prepare the company for the future in the face of tougher global competition. Our goal is to continue to play a leading role in the premium market in China. And to achieve that, together with our partners, we are expanding our product portfolio with a major model initiative.”

“Together with our joint venture partners, we have prepared an exceptional model lineup. In addition, we are showcasing our new premium EV brand AUDI and its first concept model: the AUDI E concept,” adds Audi China President Johannes Roscheck. “This proves that our two-partner strategy is progressing as planned and is enabling us to reinforce our commitment to ‘Vorsprung durch Technik’.”

China is the largest single market for Audi.