Automobili Pininfarina Introduces All-Electric PURA Vision Design Concept

Automobili Pininfarina has unveiled the PURA Vision design concept, an electric Luxury Utility Vehicle (e-LUV). It will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT.

The new model was designed and developed in Italy and feature advanced technologies pioneered at Automobili Pininfarina’s Digital Innovation Hub in Germany.

It offers a central touchscreen, advanced digital instrumentation and a head-up display, which can all be personalised by the driver.

The central display rises from the console when required but can be stowed to minimise distractions, while speakers in the headrests provide individual sound zones for each occupant

The company says the new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury  vehicles

Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, says: “PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle."

Dave Amantea, Chief Design Officer, Automobili Pininfarina, adds: “PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy on a new kind of vehicle. A dramatic presence, inviting interior and curated materials make this a car like no other, yet clients will recognise it as a Pininfarina with its beautiful body, timeless proportions and technical lower body detailing.” 

Sara Campagnolo, Colour and Materials Design Director, Automobili Pininfarina, comments: “Materials are more than just a cover – they represent the very fabric of our vehicles. In keeping with our PURA design philosophy, PURA Vision uses the fewest and highest quality materials possible, as efficiently as possible, to create a highly tailored, timeless and sustainable finish.” 

Automobili Pininfarina now employs 116 people across its sites in Cambiano, Italy and Munich, Germany.