BYD Announces FANG CHENG BAO, a new Brand Focused on Professional-Grade Vehicles

China's BYD, a leading manufacturer of new energy vehicles, has officially announced its new sub-brand FANG CHENG BAO. It is designed to offer a series of unique and professional-grade new energy vehicles.

The vehicle lineup of FANG CHENG BAO ranges from off-road vehicles to sports cars, and its initial model, a SUV codenamed SF, is expected to launch this year.

It is an addition to BYD’s diversified brand matrix, following its Dynasty series, Ocean series, Denza, and Yangwang.

The brand name FANG CHENG BAO translates literally as 'Formula' and 'Leopard' from Chinese, 

BYD's new energy vehicle footprint covers 6 continents, over 70 countries and regions, and more than 400 cities. 

Wang Chuanfu, Chairman and President of BYD, says: “Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is unfolding.”

Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India.