CARIAD & HARMAN Announce the Addition of New Apps Within Volkswagen Group Vehicles

Volkswagen's software unti CARIAD, alongside HARMAN, have announced new collaborations across key industries to enrich the in-cabin experience with newly available apps. New additions to the Group Application Store include Booking.com and Tennis TV.

The Group Application Store, an in-car application store for cars of the Volkswagen Group brands, will expand its range of apps to more than 70 depending on the model and market.

The Group Application Store integrates with the HARMAN Ignite Store, a solution for automotive infotainment systems that allows OEMs to maintain control of third-party content, the user experience and relationship with the end user.

Audi has already implemented the store in select Audi models and regions from model year 2024 onwards and will also integrate it in the all-new Audi Q6 e-tron that will start coming to customers this August.

Additional Volkswagen Group brands will follow.

HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide.

Jens Beckmann, Senior Director and Business Lead for Store & FOD at HARMAN International, says: “As a fully compliant Android Automotive OS app store, HARMAN Ignite Store continues to bring new app experiences into the vehicle, delivering on what consumers expect today. Our growing ecosystem of apps spans diverse sectors, ensuring there is something for everyone.”

Mark van der Linden, VP Partnerships, Booking.com, adds: “Here at Booking.com, we are proud to make our app available to more travelers, thanks to our collaboration with CARIAD and HARMAN. We’re providing users with the convenience of booking flights, accommodations, and more on-the-go.”

CARIAD is an automotive software and technology company that bundles together Volkswagen Group's software competencies and further expands them.