Celebrating 100 years of Lincoln - Lincoln Model L100 Concept Debuts at Pebble Beach

Ford-owned brand Lincoln has revealed its vision for mobility with the debut of the Lincoln Model L100 Concept at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100^th anniversary. Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver high energy density and enable efficient, structural integration by treating the entire vehicle as a system.

An interactive, centre console chessboard features a jewel-inspired chess piece controller, which replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive.

The concept vehicle celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln.

The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

Bill Ford, executive chair, Ford Motor Company, says: “Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences. Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” adds Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” comments Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

Lincoln is the luxury automotive brand of Ford Motor Company.