Ferrari and Samsung to Develop In-Cabin Display Solution for Next-Generation Cars

Ferrari and Samsung Display have signed a memorandum of understanding (MOU) to develop an in-car display solution for Ferrari’s next-generation models. The automotive display solution will use Samsung Display's OLED technology in order to support the digital transformation of Ferrari.

At CES 2023, Samsung Display unveiled its New Digital Cockpit with a 34-inch slim bezel display and bendable technology that creates 700R curvature during the driving mode.

OLED’s low power consumption offers improvements to the car’s efficiency and sustainability.

Headquartered in South Korea, with a range of large-scale facilities, Samsung Display has production plants in China, Vietnam, and India, and operates sales offices in nine countries worldwide. 

Benedetto Vigna, CEO of Ferrari, says: “In the luxury sector, elevating the client’s experience is key. Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models.”

“Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet the Ferrari standard,” adds JS Choi, President and CEO of Samsung Display. “We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights.”

Samsung Display Co., Ltd. idiversifies its display markets to not only smartphones, TVs, laptops, and monitors but also smartwatches, VR, game consoles, and automotive applications.