Fisker Inc. Announces Global Roll Out Strategy For Brand Experience Centers

Fisker Inc. (NYSE: FSR) has announced details for the first wave of its global brand experience centers. Starting in the first half of 2022, the company will open its first center in Los Angeles, followed by a European center in Munich.

Fisker Brand Experience Centers will offer prospective customers the opportunity to see and experience the company’s vehicles, as well as speak with product experts on hand.

The company then plans to open at least four additional centers in London, New York, Miami and Copenhagen through the second half of 2022.

The Fisker Ocean will make its global debut at the upcoming 2021 LA Auto Show in November, with production starting Nov. 17, 2022. Production prototype testing will begin this year.

Including fleet orders from companies such as Credit Agricole Consumer Finance, Onto and Viggo, Fisker has more than 62,000 hand-raisers and 17,300 paid reservations for the Ocean. 

Fisker Chairman and CEO, Henrik Fisker, says: “With less than 500 days to run before we start on-time production of the Fisker Ocean, we are simultaneously focused on crafting our customer journey. Our brand experience centers will be the primary physical touchpoint for the majority of our prospective customers. Our global rollout plans are focused on the largest metropolitan areas for electric vehicle adoption – and where we can meet the greatest number of our reservation holders.”

He adds: “As we get closer to launch, we will be working with our prospective owners to transition their reservations into contracted orders. We have many loyal supporters of the company waiting for their Ocean, and the reservation system is purposely designed to be fair to those who reserve with the intention to ultimately take delivery.”

Fisker Inc. is an American electric vehicle company headquartered in California and publicly traded on the New York Stock Exchange under the FSR ticker symbol. The co-founders are the largest shareholders, with the majority of the shareholder base located in the United States.