Genesis Debuts GV60 With World-First Facial Recognition at Salon Privé London

Genesis has unveiled world-first facial recognition technology on its all-electric GV60 model at the Salon Privé London event. Face Connect is part of a keyless biometric vehicle entry and engine start.

The technology gives drivers the ability to access their car using their face alone. 

Using a facial recognition sensor in the b-pillar of the car with a deep-learning image processing controller, the GV60 can be both locked and unlocked without the need for a physical key.

Drivers just need the physical key once to set up their profile for face recognition entry and then the car is started using their fingerprint, with all information stored securely via encrypted software in the vehicle and managed via HMI (Human-Machine Interface). 

Making its debut in May 2022, the GV60 was Genesis’ first all-electric car. It offers a range of up to 321 miles, capable of 0-62mph in just four seconds and with the ability to charge from 10-80% in just 18 minutes.

Andrew Pilkington, managing director of Genesis Motor UK, says: “This application of facial recognition and biometric technology on the Genesis GV60 is bringing not just Genesis but the entire industry into the next generation of motoring. Such state-of-the-art innovations simply demonstrate both the commitment that Genesis has to its customers to offer a personalised and seamless experience and the commitment it has to the UK and European market."

Genesis Debuts GV60 With World-First Facial Recognition

From 2025, all-new Genesis vehicles will be pure electric as part of the brand’s vision for a sustainable future.

Genesis is also pursuing a goal to become carbon net zero by 2035.