GM Acquires Full Ownership of Cruise to Advance AV Technology

General Motors has completed its acquisition of GM Cruise Holdings LLC following the approval of GM’s merger offer by the Cruise Board of Directors. Now a wholly-owned subsidiary of GM, Cruise will work collaboratively on autonomous vehicle (AV) technology and advanced driver assistance systems (ADAS) for personal vehicles. 

GM will integrate Cruise technology into the Super Cruise assisted driving system, a software platform that allows drivers to take their hands off the wheels on 750,000 miles of roads across North America.

Super Cruise is available on more than 20 GM vehicle models, and customers are logging over 10 million miles per month using Super Cruise. 

GM and Cruise will focus on further developing driving assistance technology, expanding Super Cruise to surface streets in urban environments, and continuing on a path to personal AVs. 

Dave Richardson, GM's senior vice president of software and services engineering, says: “By combining the specialized technology and talent at Cruise with our team developing Super Cruise, we’ll have the ability to accelerate our work on both assisted-driving and autonomous driving. We look forward to teaming with Cruise to accelerate our work together.” 

In October 2023, Cruise paused operations of its fleet to focus on rebuilding trust with regulators and to redesign its approach to safety.