GM Reveals Details of Next Gen ADAS System That Will be Deployed on the Cadillac CELESTIQ

General Motors has revealed details of its next-generation advanced driver assistance system (ADAS) designed to enable hands-free driving in 95 percent of all driving scenarios. Ultra Cruise will have a 360-degree view of the vehicle through a unique sensor suite when it launches on the Cadillac CELESTIQ.

Ultra Cruise uses a blend of cameras, short- and long-range radars, LiDAR behind the windshield, an all-new computing system and a driver attention system to monitor the driver’s head position and/or eyes in relation to the road to help ensure driver attention.

GM is developing Ultra Cruise software in-house with a team of software engineers around the world. 

Vehicles equipped with Ultra Cruise hardware will experience incremental enhancements through over-the-air (OTA) software updates.

Over time, GM expects that customers will be able to travel truly hands-free with Ultra Cruise across nearly every paved public road in the U.S. and Canada, including city streets, subdivision streets and rural roads.

The Cadillac CELESTIQ is a handcrafted, all-electric, ultra-luxury flagship,

Every CELESTIQ will be constructed at the General Motors Global Technical Center, in Warren, Michigan.

Jason Ditman, GM chief engineer, Ultra Cruise, says: “GM’s fundamental strategy for all ADAS features, including Ultra Cruise, is safely deploying these technologies. A deep knowledge of what Ultra Cruise is capable of, along with the detailed picture provided by its sensors, will help us understand when Ultra Cruise can be engaged and when to hand control back to the driver. We believe consistent, clear operation can help build drivers’ confidence in Ultra Cruise.” 

GM is focused on expanding ADAS accessibility with the combination of currently available Super Cruise driver assistance technology and soon, Ultra Cruise, bringing these technologies to more customers on more vehicles.