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GMC & EarthCruiser to Develop Overlanding Upfit Solution for the GMC HUMMER EV

Staff Writer
- Mar 30 2023
GMC EarthCruiser Collaborate

GM brand GMC and EarthCruiser Overland Vehicles are teaming up to develop technologies that will provide zero-tailpipe-emission solutions to the overlanding arena. Working with EarthCruiser’s research and design division, GMC is collaborating in the design and development process for a next-generation overland upfit solution for electric vehicles that will be integrated onto its HUMMER EV Pickup.

The GMC HUMMER EV overlander concept will be unveiled in late summer 2023.

In 2020, GMC revealed the HUMMER EV Pickup, the world’s first all-electric supertruck, followed quickly by the HUMMER EV SUV in 2021.

Most recently, GMC revealed the Sierra EV Denali, making it the first and only brand with three all-electric truck offerings.

EarthCruiser designs and manufactures 4x4 off-road, world exploration vehicles in Bend, Oregon. 

Josh Tavel, GM executive chief engineer, Battery Electric Trucks, says: “GMC has long been a leader in professional-grade trucks with 100-plus years of uncompromising pickup capability, luxury and driver control. We had an instant connection with EarthCruiser — a leader in the overland community — and their similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments around the world and we’re excited to join them on this next chapter of adventure and exploration.”

“EarthCruiser designs its vehicles to thrive in the most extreme, toughest environments imaginable,” adds EarthCruiser CEO/Founder Lance Gillies. “From the Australian Outback to the Alaskan wilderness and everywhere in between, an EarthCruiser was made to tackle tough terrain. As we consider the future of overlanding, we are continuing to look toward key technologies like electrification that will help us explore for decades to come. Electrification presents exciting opportunities for overland use, such as precise torque control over terrain and ease-of-use, in addition to zero-tailpipe emissions. We’re thrilled to be working with GM’s team of top-tier EV engineers and look to develop an overland vehicle that’s truly made for, and will define, the future of this industry.”

GMC EarthCruiser Collaborate

Founded in 1902, GMC now sells in a dozen countries across the world. 

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