Gogoro & MUJI Collaborate With Designer Naoto Fukasawa on New Smartscooters

Taiwan's Gogoro Inc. has announced a collaboration with MUJI and Japanese designer Naoto Fukasawa to launch smartscooters that utilise recycled polypropylene (PP) body elements. The newly designed Gogoro VIVA ME and Gogoro VIVA MIX ME, along with a range of merchandise and accessories, were launched at a press event in Taipei. 

The vehicle, merchandise and accessories collaboration is part of Gogoro and MUJI's joint 'Recycling for Good' sustainability initiative.

Recyclable polypropylene PP is used as the Smartscooter shell material to promote resource regeneration and recycling.

Gogoro pioneered the mass market manufacturing of recyclable PP plastics for vehicle body panels in 2019 with the Gogoro 3 Smartscooter, and then across its full range of Gogoro Viva Smartscooters including Gogoro VIVA, Gogoro VIVA MIX and Gogoro VIVA XL

Horace Luke, founder, and CEO of Gogoro, says: "This collaboration between Gogoro, MUJI and Naoto Fukasawa establishes a strong unified voice in promoting sustainable lifestyles in Taiwan and across the region, not just for transportation but across all aspects of life. Our joint 'Recycling for Good' initiative promotes the reduction of urban pollution through encouraging the public to recycle plastics at Gogoro and MUJI stores and their reuse in our new Smartscooters."

"The most important thing in design is that it must always uphold the spirit of integrity towards people, the environment and life," adds Naoto Fukasawa, designer and MUJI's advisory board member. "Both Gogoro and MUJI are quite popular brands, and it is very natural for them to cooperate in this way. It's not just one plus one equals two. Instead, let one plus one see a greater value."

"MUJI and Gogoro are continuing the concept of a sustainable lifestyle and together have created this new series of Gogoro Smartscooters that are optimized for life and the environment. Gogoro's commitment to being a sustainable business is aligned with MUJI's business philosophy," comments Akihiro Yoshida, general manager of MUJI Taiwan. "MUJI is not just a store that sells goods, but it creates a simple and pleasant life through comprehensive sustainable thinking and takes practical action for sustainability of society and the earth."

Gogoro is a leader in vehicle design and electric propulsion, smart battery design, battery swapping, and advanced cloud services that utilise artificial intelligence to manage battery availability and safety.