Great Wall Motor & Autoliv to Cooperate on Advanced Automotive Safety Technologies

Great Wall Motor (GWM), and Autoliv China, a division of Autoliv, Inc. have announced plans to collaborate on advanced automotive safety technoliies. Autoliv has worked with GWM since 2003, when it developed and began supplying seat belts for SUVs.

The collaboration is expected to result in advancements such as an overhead passenger airbag that deploys from the ceiling of the car, freeing up space in its interior.

The collaboration also includes an integrated safety system solution - the zero-gravity seat - for autonomous vehicles.

GWM produces and sells vehicles under its own branding, such as Great Wall, Haval, WEY, TANK, and POER.

It also produces dedicated electric vehicles under the brand name ORA. 

With a shared commitment to sustainability, Autoliv China and GWM are dedicated to creating low-carbon solutions.

The collaboration includes the development of several new products with sustainable materials, such as using bio-PET as the basic fabric for airbag cushions, and bio-leather wrapping on steering wheels.

Jack Wei, Founder and Chairman of GWM, says: "GWM and Autoliv have cooperated for more than 20 years, and I believe that today is the beginning of a new journey. We will have in-depth cooperation in innovative technology, platformization and commonization that will provide more diversified solutions for future mobility." 

Mikael Bratt, President, and CEO of Autoliv, Inc., adds: "This strategic collaboration marks an important milestone in Autoliv's and GWM's joint goal of redefining how people experience transportation. We also share a commitment to safety with an emphasis on quality, innovation, and sustainability. Autoliv China will work closely with the GWM team, pooling Autoliv's knowledge and strengths into our cooperation, enhancing both the safety and overall driving experience for global users."

Autoliv develops, manufactures and markets protective systems, such as airbags, seatbelts, and steering wheels for all major automotive manufacturers in the world as well as mobility safety solutions,