Harley-Davidson's Serial 1 E-Bike Brand Acquired by LEV Manufacturing, Inc.

Serial 1 Cycle Company, LLC, Harley-Davidson's e-bike brand, has been acquired by LEV Manufacturing, Inc. (formerly known as Life Electric Vehicles, Inc.), and Lane VC, a mobility focused investment firm. Serial 1 was established as an independent brand in 2020, and  combined Harley-Davidson's product development capability and leadership in two-wheel electric propulsion with the agility and innovation of a startup brand. 

With the acquisition, Serial 1's e-bike offerings will be supported by a dedicated in-house production team in the US. 

LEV Manufacturing is a Florida-based corporation specialising in designing, manufacturing, and commercialising light electric vehicles, with a current emphasis on electric bicycles.

Serial 1's executive team expressed enthusiasm, states: "Bringing E-Bike production to the USA is an important next step for the Serial 1 Brand. We couldn't be more thrilled to announce this acquisition with a perfect partner in LEV Manufacturing, which will help Serial 1 better serve our customers, dealers and master distribution partners worldwide. The added benefit of reducing production costs and subsequently lowering the MSRP is a significant win for our consumers and partnerships." 

LEV Manufacturing adds: "This is the perfect marriage of a great premium American brand with exceptional quality driven American manufacturing. We are very excited to add more jobs to the USA and continue to create world-class products with the acquisition of Serial 1. The cost-cutting measures and the lowered MSRP will further enhance the accessibility of premium E-Bikes for consumers."

LEV Manufacturing manufacturies its products in Deerfield, Florida.