HARMAN Automotive and Ferrari Announce Digital Cockpit and Formula 1 Partnership

HARMAN, an automotive electronics technology company, has announced a multi-year partnership with Ferrari focused on bringing the next generation of in-cabin experiences to market. Ferrari will leverage HARMAN Ready Upgrade hardware and software to deliver consumer electronics-level experiences into the cabin across its vehicle lineup.

The partnership extends to the racetrack, as HARMAN Automotive becomes the exclusive In-Cabin Experience Team partner of Scuderia Ferrari beginning with the 2023 Formula 1 season.

At CES 2023, HARMAN revealed six new road-ready products that offer specific vehicle safety, well-being, entertainment and connectivity benefits – including HARMAN Ready Upgrade, a suite of products transforms the car into a modern electronic device.

For Ferrari, Ready Upgrade adapts to its vehicle networks and tunes the performance without having to invest in large software development efforts, accelerating the creation of their differentiated and signature in-cabin experience.

HARMAN is a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

Benedetto Vigna, CEO, Ferrari, says: “Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with HARMAN to extend our in-cabin experience advantage and deliver to our customers a drive like no other.”

“HARMAN Automotive and Ferrari share an expertise, tenacity and innovation mindset tailor-made for activating a new era of driving,” adds Christian Sobottka, President, HARMAN Automotive. “I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of Consumer Experiences. Automotive Grade. to life – on the track and on the road.”

HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.