holoride's In-Car Entertainment Platform Launches for Select Audi Models

Germany's holoride has announced the release of its in-vehicle entertainment platform in select Audi vehicles. Releasing in mid-November, the platform combines a high-end virtual reality space with a moving car.

Combining the immersive qualities of VR with real-time vehicle data, holoride is an always-in-motion virtual space, or Motorverse, where riders can enjoy interactive and passive content that reacts to both them and the motion of the car.

At launch, holoride users will be able to dive into 'Cloudbreakers: Leaving Haven' from Schell Games, the studio that brought 'Among Us' to VR.

It was produced in partnership with Superconductor, the creative agency founded by Hollywood talents Justin Lin (Fast & Furious franchise) and Anthony and Joe Russo (Marvel Cinematic Universe and Netflix’s The Gray Man).

The Russo Brothers also served as creative advisors to holoride.

holoride has also developed its own cryptocurrency, RIDE, which was conceived to supercharge the content ecosystem, drive engagement, and create value for all users.

The RIDE token connects car manufacturers, content creators, brands, and passengers for a novel in-vehicle economy.

The integration of holoride into Audi select series vehicles is a continuation of holoride’s shared history with the German premium auto manufacturer.

Nils Wollny, CEO and co-founder at holoride, says: “Despite amazing advances in automotive technology over the last few decades, passenger experience and in-car entertainment has remained largely the same. With the introduction of holoride, we are not only elevating that stale experience; we are redefining how you spend your time on the go. I couldn’t be more excited for riders to finally enjoy the thrills of the Motorverse for themselves.”

“By integrating holoride in our models, we're redefining in-car entertainment,” adds Giorgio Delucchi, Head of Digital Experience/Business at Audi. “Through combining real-time vehicle data and virtual content, we're creating an entirely new customer experience. A crucial cornerstone of the vehicle's digitalization is developing the interior into a third living space. In this very personal space, living and working coalesce. holoride is another proof point in our roadmap.”

Founded in 2018 by Nils Wollny, Marcus Kuehne, Daniel Profendiner and Audi, holoride connects Extended Reality (XR) content in real-time with motion and location-aware vehicle data, such as physical feedback and navigation, to create hyper-immersive XR content and experiences for passengers.