Hyundai Motor & Kia Accelerate Software Defined Vehicles Transition Through Industry Collaboration

Hyundai Motor Company and Kia Corporation have signed a Memorandum of Understanding (MOU) with 17 industry-leading companies, including Hyundai Motor Group affiliates and software development companies, to accelerate the Software Defined Vehciles (SDV) Transition. They will form the Hyundai Motor Group Model-Based Development (MBD) Consortium.

The consortium's aim is to boost Hyundai Motor and Kia’s competitiveness in vehicle control system development.

The MBD Consortium aims to improve investment efficiency in creating software and virtual development solutions and to promote a software-based development system through standardisation and sharing of such environments. 

It includes a total of 19 Korean and international companies with leading software and virtual technologies, including vehicle controller system developers.

The development of advanced SDVs requires integrated software that controls the various electronics in the vehicle based on domain centralized architecture.

Yong Wha Kim, Executive Vice President, and Head of R&D Planning & Coordination Center of Hyundai Motor and Kia, says: “We aim to accelerate the Software Defined Vehicle transition through standardization and an open development ecosystem with the close collaboration with industry-leading companies. Technology sharing and collaboration derived from the consortium will be the key factor in the enhancement of the software competitiveness. We look forward to providing a more advanced mobility experience to customers through SDV.”

In 2022, Hyundai Motor and Kia announced a new global strategy to transform all vehicles to SDV by 2025.