JLR Joins Forces With Pirelli to Roll-out Natural Rubber Tyres Across its Range

JLR has joined forces with global tyre manufacturer Pirelli to use natural rubber tyres across its entire range of luxury vehicles. They will debut on the new Range Rover Electric.

The certification process of the Forest Stewardship Council (FSC) verifies material that has been sustainably farmed to the highest standards.

JLR will be the first auto manufacturer to adopt FSC‑certified tyres at scale.

The commitment will amount to over 250,000 FSC‑certified tyres per year. 

As part of its Reimagine strategy, JLR is committed to responsible sourcing, including working to ensure natural rubber used in its tyre production is traceable across every processing stage through to origin. 

Andrea Debbane, Sustainability Director at JLR, says: "This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR’s sustainability ambition and is at the forefront of sustainable tyre production. We're looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that's better for people and planet. By choosing Pirelli's FSC‑certified tyres, we're offering our clients high‑quality, high‑performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress."

Matteo Battaini, Pirelli Head of Sustainability & New Mobility, adds: "Innovation in materials and reliability on our products sustainability features are a must for us. The FSCTM certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them. We are pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles."

JLR has strengthened its global sourcing process to enable supplier evaluation on ESG criteria,