Lancia is Back as EV Brand (And Unveils Three Concept Models & a new Logo)

Italy's Lancia, has revealed its new logo marking the new electric mobility era of the Stellantis-owned brand. It also announced there will be thrree new Lancia electric vehicles launched between 2024 and 2028.

Mainly inspired by the 1957 logo, this new logo will be displayed on the new Ypsilon, on the new flagship, and on the new Delta.  

Lancia Pu+Ra Design is the name of Lancia new and sustainable 'design language', which will inspire the future style of its cars,

Its ten-year strategic plan, called Lancia Renaissance, includes a range of three new models — one every two years starting from 2024 — to cover 50% of the market.

It forms part of Stellantis’ ;Dare Forward strategic plan which will lead it to sell only 100% electric vehicles in 2028.

The other pillar of Lancia’s Renaissance is sustainability: in the New Ypsilon’s cabin, at least 50% of touchable surfaces will be ecological. 

Luca Napolitano, Lancia CEO, says: “The new era of Lancia starts today with a new Logo and a clear design vision. In anticipation of the new Ypsilon, the first vehicle of the new Lancia, we are introducing Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto which inspires the vehicles that will be launched between 2024 and 2028. A work of art in which the past and the future are in continuous contact, in which elegance is balanced with the radical spirit of forms. Today is the beginning of our Renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected, and reliable brand in the European premium market. Today is the beginning of the new Lancia!”

With 116 years of history, Lancia has launched a number of iconic vehicles including: the Flaminia and Aurelia B24 Spider, the  Delta, the Fulvia and many others.