Lynk & Co Adopts Location Technology what3words Into Full European Fleet

Lynk & Co has revealed that it will adopt location technology what3words to the navigation systems of its European fleet. The partnership with what3words comes ahead of an expected expansion by Lynk & Co in the UK with the company planning to open in London early in 2024.

It is curently rolling out its full scale mobility membership scheme in Sweden, the Netherlands, Italy, France, Spain, Germany, and Belgium.

what3words has divided the world into 3 metre squares and given each square a unique combination of three words.: a what3words address.

Drivers can find, share and navigate to precise locations using three simple words.

what3words’ technology has been adopted by global car companies, logistics providers and mobility apps, including Mercedes-Benz, Tata Motors, Lotus,  Addison Lee, Evri (formerly Hermes) and Cabify.

David Green, Chief Technology Officer at Lynk & Co. says: "We see a future where people are moving seamlessly between mobility solutions. This smooth move requires a digital-first approach to addressing. Our collaboration with what3words is heading in exactly this direction; inputting incredibly accurate locations in a simple way opens an entire new world of experiences for our members. For this reason, we will further expand our cooperation with what3words in the future and develop new fields of application."

Chris Sheldrick, CEO and co-founder of what3words, adds: "The disruptive model that Lynk & Co is offering will  switch up the automotive industry. As a generation we are far more connected and mobile than ever before, and so a company that is built on these inherent values will speak to a young, digital generation. By adopting what3words, Lynk & Co will create a new way for users to effortlessly explore some of the most exciting cities in the world."

what3words has a team of over 150 people, across offices in the UK, US, Germany, India, South Korea, Vietnam and Mongolia.