Magna & LG Electronics to Develop Autonomous Driving-Infotainment Solution

Magna, a global mobility technology company and one of the largest suppliers in the automotive space, and LG Electronics (LG) have signed an agreement to develop a proof of concept for an automated driving-infotainment solution. The two companies says the solution is aimed at providing 'differentiated customer experiences and enabling readiness for the future of mobility'.

Under the agreement, LG and Magna will explore the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies..

This concept will focus on creating In-Vehicle Infotainment (IVI) and Advanced Driving Assistance Systems (ADAS) solutions for OEMs. 

This collaboration follows a successful joint venture LG and Magna announced in July 2021 called LG Magna e-Powertrain Co., Ltd, to manufacture e-motor, inverters and on board chargers as well as related e-drive systems.

LG Vehicle component Solutions (VS) Company develops IVI capabilities in the automobile industry.

Eun Seok-hyun, president of LG VS Company, says: “We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain. We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”

LG and Magna will introduce this concept to global automakers during CES 2023 in Las Vegas.