Mercedes-Benz Brings ChatGPT to MBUX-Equipped Vehicles for US Customers

Mercedes-Benz is further expanding the use of artificial intelligence and integrating it into the voice control of its vehicles as the next step. It's bringing ChatGPT to MBUX equipped vehicles for US customers via Microsoft Azure OpenAI Service.

Users will experience a voice assistant that not only accepts natural voice commands but can also conduct conversations.

Soon, participants who ask the Voice Assistant for details about their destination, to suggest a new dinner recipe, or to answer a complex question, will receive a more comprehensive answer – while keeping their hands on the wheel and eyes on the road.

While most voice assistants are limited to predefined tasks and responses, ChatGPT leverages a large language model to greatly improve natural language understanding and expand the topics to which it can respond.

An optional beta programme will start June 16, 2023 in the US for over 900.000 vehicles equipped with the MBUX infotainment system.

Customers can participate via the Mercedes me app or directly from the vehicle using the voice command. 'Hey Mercedes, I want to join the beta programme'.

The rollout of the beta programme will happen over the air (OTT).

Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Procurement, says: “The integration of ChatGPT with Microsoft in our controlled cloud environment is a milestone on our way to making our cars the centre of our customers’ digital lives. Our beta programme boosts the existing Hey Mercedes functions such as navigation queries, weather requests and others with the capabilities of ChatGPT. This way, we aim to support conversations with natural dialogues and follow-up questions. Our customers can always rely on us to ensure the best possible protection of their data privacy. Everything is under one big goal: Redefining the relationship with your Mercedes.”

Mercedes-Benz says it is taking an approach to the integration of ChatGPT that aligns with the company's AI principles to make the benefits of innovative AI solutions accessible to customers.