Mobileye Launches First Camera-Only Intelligent Speed Assist for Automakers

Intel-owned Mobileye has introduced the world’s first camera-only Intelligent Speed Assist (ISA) solution for automakers, following testing and certification across Europe. Launching in production vehicles in 2023, ISA helps global automakers meet new EU standards requiring automatic sensing of speed limits in all new vehicle models, without the need to rely on third-party map and GPS data.

The new software, designed for Mobileye’s EyeQ platform, has been certified for use in all 27 EU countries as well as Israel, Norway, Switzerland, and Turkey.

ISA is expected to be integrated by a major global auto group into two vehicle brands for models going on sale in Europe later this year, with three other global automakers following close behind in 2024 and beyond.

Current alternatives rely on a combination of cameras and low-resolution maps to meet the EU standards, a solution that typically brings higher cost with complexity and integration efforts, while providing less reliable performance.

Dr. Gaby Hayon, Executive Vice President of Research and Development at Mobileye, says: “This is a major accomplishment for Mobileye, because we’ve proven to the industry not only that achieving GSR-compatible vision-only ISA is possible, but also that it performs better than traditional map-based solutions.” 

Haoyon adds: “Mobileye’s 400-petabyte database of driving footage, gathered from around the world, enables us to rapidly meet the growing requirements of automotive safety regulators with new software designed for our existing driver-assist platforms. After successfully surpassing GSR ISA standards during stringent testing, we look forward to collaborating with automakers to implement this lifesaving technology in Europe and beyond.”

Mobileye develops autonomous driving and driver-assistance technologies, harnessing expertise in computer vision, artificial intelligence, mapping, and data analysis.