New Premium Electric Vehicle Brand AEHRA Unveils Design of its First Model

AEHRA, a new global ultra premium electric automotive brand, has revealed the exterior design of its first model, an SUV. The design incorporates short front and rear overhangs, mirrors inspired by racing motorbikes.

The project led by AEHRA Chief Design Officer, Filippo Perini,

A second AEHRA model –a sedan – will be unveiled in February 2023, with first customer deliveries of both models expected in 2025.

 Astrategic model roll out is planned for key markets in 2025, including North America, Europe, China, and the Gulf States.

Filippo Perini, AEHRA, Chief Design Officer., says: “With the AEHRA SUV, we have shunned the conservative constraints that have encumbered all other car manufacturers in their approach to designing EV vehicles to date. Instead, we have taken a highly courageous approach. And at AEHRA, this mindset drives not just the design of our vehicles, but every aspect, including engineering, the layout of the interior, the state-of-the- art sustainable materials we use and how we are redefining the entire customer journey.” 

"The AEHRA SUV represents a radical combination of cutting-edge sustainable materials, ultra- advanced EV technology, smart manufacturing technologies, pure Italian design, and of course, a seminal moment in our company’s history,” adds Hazim Nada, AEHRA Founder and CEO. “Supremely comfortable, beautifully balanced, and graceful, the SUV ushers in a new era of EV style and sophistication, and signifies the next successful milestone on AEHRA’s strategic journey to a rollout of both our sophisticated vehicles to global markets in 2025.”

Headquartered in Milan, AEHRA is a privately funded global company that combines the values of Italian design, world-class engineering and American customer service to leverage the advantages of next-generation EV powertrain packaging and technology.