Odin Automotive Rebrands as B—ON and Launches Suite of Electrification Services

Odin Automotive, an automotive holding company led by global automotive experts, has rebranded to B—ON and launched an entire suite of electrification services, powered by a partnership with global technology giant Hitachi Group. B—ON aims is to solve the electrification equation for last mile transportation, offering fleet owners higher uptime with less hassle.

The company’s full scope of solutions provides customers with everything they need to electrify, including proven electric vehicles, smart delivery tools & reusable packaging, subscription access, service & maintenance, energy infrastructure & charging management, telematics & fleet management software, and even driver-focused solutions.

The new services will be provided via a combination of internal capabilities and external partnerships, including a key cooperation with global technology leader Hitachi Group, who will support critical charging and energy management functions for B—ON customers in Europe and Asia.

Additionally, Hitachi’s Munich-based venture capital arm, Hitachi Ventures, has been announced as one of B—ON’s major investment partners.

In January, 2022, the company acquired StreetScooter Engineering (StSE), a manufacturer of electric light commercial vehicles (eLCVs). from Deutsche Post DHL Group.

Stefan Krause, CEO and Chairman of B—ON, says: “Acquiring StreetScooter earlier this year gave us a great head start, providing the vehicle piece of our complete electrification solution. And now, we’re very excited and honored to be able to bring on a partner like Hitachi to support the service piece of our plan. We feel this entire holistic solution is the key that will finally open the door for fleet owners to make this change for good.” 

“B—ON is so much more than just a name—it is a modern, living brand that is never static and always moving, dynamically communicating with our audience and actively inviting them to BE ON the journey with us to a cleaner future,” adds Gernot Friedhuber, Chief Marketing and Sales Officer for the company. “We took brand creation way beyond just skin deep and designed our identity so that everything about us pulls the customer in to the center of a meaningful ecosystem for change.”

Tobias Jahn, Partner at Hitachi Ventures, comments: “Hitachi Ventures is proud to support key initiatives driving society’s transformation to carbon net zero. B—ON’s vision of a world where last mile transportation works for people and planet is perfectly in line with our own and made them a natural choice for us. Their proven product, the proven team behind it, and the insightful holistic business model are a winning combination for accelerating the electrification of commercial fleets worldwide.”  

B—ON brings together financing and insurance, service and maintenance, charging and energy management, telematics, driver solutions, and proven electric vehicles.