PEUGEOT to Offer ChatGPT Technology Across its Range of Passenger & Commercial Vehicles

PEUGEOT has announced plans to offer ChatGPT technology to all its customers, across the entire range of PEUGEOT passenger and commercial vehicles. The move was one of a numner of announcement made at the Stellantis-owned brand's E-LION DAY.

Five pilot markets will begin offering ChatGPT, before a wider roll-out starting from the second half of 2024. 

The best-known generative artificial intelligence model is integrated into the PEUGEOT i-Cockpit and becomes, through the OK PEUGEOT voice assistant, a service capable of answering countless questions and requests on any type of subject.

Once the OK PEUGEOT voice assistant is activated, you simply need to voice your query for ChatGPT to respond. 

The generative artificial intelligence can provide answers to specific questions, for example, suggesting landmarks to visit in a city, presenting them, and guiding you there in coordination with the navigation system.

At the E-LION DAY event, PEUGEOT revealed that its electric range of models will be further enhanced by two new models: the E-408 and E-5008.

The brand has also decided to place education at the core of its responsible strategy.

It's annnounced a new partnership with the UK charity BORN FREE, which works to protect wild species and wild places by engaging, educating and empowering local communities to co-exist with wild animals in Kenya and other countries around the world.

Linda Jackson, CEO of PEUGEOT, says: "With the E-Lion project, PEUGEOT is mobilizing all its technological know-how and the creativity of its teams to enable all its customers to access sustainable mobility. As a leader, we want to pave the way. It's an incredibly rewarding task."

Jackson adds: "Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations. We are on our way to achieving our Carbon Net Zero objective, but there are different ways of getting there. I am convinced that EDUCATION is one of the keys to a more sustainable world and that's why we want to make our contribution."

Will Travers, co-founder of BORN FREE, comments: “The growing human population can lead to increased conflict with wildlife for example, lions attacking livestock. But with Peugeot’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”

PEUGEOT offers the widest electric range of any European mainstream automotive manufacturer.