Pininfarina Launches its First Ever NFT Collection Dedicated to the Modulo Concept car

Italy’s Pininfarina is launching its first NFT Collection focused on one of the most iconic and futuristic automotive designs of all time – the Pininfarina Modulo concept car. The Pininfarina Modulo NFTs, in collaboration with 1of1, the luxury NFT specialists. and the musician, Sasha Sirota, will be offered as a series of five pieces of art, which will then be auctioned by RM Sotheby’s within a dedicated online auction on 24-26 May, 2022.

The NFT Collection is inspired by the original one-off sketches of the Modulo, preserved until now in Pininfarina’s private archive, and developed with the active collaboration of the Pininfarina design Team.

Each unique NFT comprises a package of artistic and experiential components that allow NFT owners to become part of the Pininfarina’s iconic legacy by having access to a range of benefits and extra-ordinary contents.

Each NFT will be characterised by a video-animation featuring original soundtracks and a unique period setting with each NFT presenting Modulo in a different context, respectively set within five distinct decades ranging from the 1970s through to 2020.

Chairman, Paolo Pininfarina, says: We are proud that our first NFT Collection is dedicated to give a new life to the Modulo. The concept car designed in 1970 is a manifesto of Pininfarina vision: beauty and innovation to design the future.”

Silvio Angori, Pininfarina CEO, adds: “We enter the NFT world with the intention of exploring its boundaries and opportunities. The metaverse is an area we can make a significant contribution to by having been producers of cutting-edge creativity for 90 years. Our immense creative archive, the ability to imagine the future of design using the most advanced technologies open up new avenues for the further economic enhancement of our brand.”

Pininfarina S.p.A. is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. It was founded by Battista “Pinin” Farina in 1930. In 2015, the Indian multinational giant Mahindra Group acquired 76.06% of Pininfarina S.p.A.