Polestar Announces Plans to Enter Seven new Markets During 2025

Sweden's Polestar is expanding its commercial footprint and retail operations across existing and new markets, as its model line-up continues to grow. It plans to enter seven new markets during 2025, including France.

In addition, Polestar will look to launch in Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil via local distribution partnerships.

To support the brand’s growth in established markets, it has added experienced senior leadership in key markets.

The management appointments will report to Kristian Elvefors, Head of Commercial.

They include Anders Gustafsson who succeeds Gregor Hembrough as Head of North America. 

Polestar plans to have a line-up of five performance EVs by 2026.

Thomas Ingenlath, Polestar CEO, says: “Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalize on our strong brand and growing model line-up.”

Kristian Elvefors, Polestar Head of Commercial, comments: “I am delighted to welcome this group of talented and experienced leaders to the Polestar team. Through these appointments, we are strengthening our sales teams and bringing in additional expertise at a pivotal point in our development, as our model line-up expands to include two new SUVs.”

Headquartered in Gothenburg, Sweden, Polestar's cars are available online in 27 markets globally across North America, Europe and Asia Pacific.