Porsche Cars North America to Build and Operate Solar Power Microgrid at Atlanta HQ

Porsche Cars North America, Inc. (PCNA) has announced a contract with Cherry Street Energy, LLC, the largest non-utility provider of solar energy in Georgia, to build and operate a solar power microgrid at One Porsche Drive, its growing U.S. headquarters campus site.

The site, in Atlanta, Georgia, combines PCNA corporate headquarters with the Porsche Experience Center Atlanta.

A microgrid is an on-site electrical network with its own power source, in this case solar panels, that also connects to the wider electrical grid.

At One Porsche Drive, energy from solar panels will provide a significant portion of annual electricity needs.

It will also mean the all-electric Taycan sports cars that are part of the visitor fleet can be charged from purely renewable power.

The solar power project will contribute to PCNA’s sustainability goals as the campus adds major new facilities.

Cherry Street Energy estimates the array of solar panels on the headquarters campus will generate 2,050 megawatt hours (MWh) of electricity annually– enough to power 191 average homes for a year. 

One Porsche Drive is currently undergoing a $50 million development that includes building a second driver development track for the public, due to be operational in early 2023.

Kjell Gruner, President and CEO of PCNA, says: “Powering our North American home and our Taycan fleet through harnessing Georgia sunshine makes perfect sense, and is a great demonstration of our commitment to sustainability. This solar project contributes to the overall sustainability targets of Porsche AG. In 2030, Porsche aims to be CO₂ net neutral across the entire value chain and life cycle of newly sold vehicles."

“The Cherry Street Energy team welcomes the opportunity to partner with Porsche on this innovative infrastructure program, leading the transition to reliable, renewable electricity,” adds Michael Chanin, founder and CEO of Cherry Street Energy.

Installation of the solar microgrid will start in September and is expected to be completed in 2023, kicking off a 25-year operating agreement between PCNA and Cherry Street Energy.