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Qualcomm & Google Announce Plans to Develop Generative AI Digital Cockpit Solutions

Staff Writer
- Oct 23 2024
Mercedes-Benz and Qualcomm

Qualcomm Technologies, Inc. has announced a multi-year technology collaboration with Google aimed at developing generative AI-enabled digital cockpits and software-defined vehicles (SDV). The companies will leverage complementary technologies from the Snapdragon Digital Chassis, Android Automotive OS and Google Cloud to produce a new standardised reference platform for the development of cockpit solutions using generative artificial intelligence (Gen AI).

Underpinning the delivery of this framework will be Google AI, to create Gen AI-enabled in-car experiences like intuitive voice assistants, immersive map experiences, and real-time updates to anticipate driver needs.

The platform will be powered by Snapdragon heterogeneous edge AI system-on-chips (SoCs) and Qualcomm AI Hub, which simplifies deploying AI models for vision, audio and speech applications to the cockpit.

Snapdragon Cockpit Platform solutions are designed to provide the processing power required for a new level of computing, AI, and cloud connectivity to deliver personalisation, convenience, and safety enhancements to occupants and the automotive ecosystem. 

Nakul Duggal, Group General Manager, Automotive, Industrial and Cloud Computing, Qualcomm Technologies, Inc. says:“Our technology collaboration with Google to drive innovation and develop cutting-edge, Gen AI-enabled solutions is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences. We look forward to extending our work with Google to further advance automotive innovation and lead the go-to-market efforts leveraging our ecosystem of partners to enable a seamless development experience for our customers.”

Patrick Brady, VP, Engineering, Google, adds: “We look forward to extending our longstanding relationship with Qualcomm Technologies with this strategic collaboration to continue developing innovative solutions for software defined vehicles, and to showcase the power of co-innovation in propelling the future of transportation.”

Mercedes-Benz and Qualcomm

Innovations from Qualcomm and its family of Snapdragon platforms help enable cloud-edge convergence, transform industries, and accelerate the digital economy.

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