Too Sozzled to Cycle – TIER Launches In-App Drunk Detection Test

TIER has launched a new in-app accuracy test to deter riders from hopping on an e-scooter or e-bike once they've had a little tipple.

The test – which is now available for IoS riders in some of TIER’s operating cities – asks riders to match the angle of their phone with an angle displayed on a screen. 

The rider will be asked to repeat the test three times during a set time frame. Should they pass all three times, they will be able to make their way home – or somewhere else to continue the night out – safe in the knowledge that they are not too sozzled to cycle.

However, should they have opted for one shandy too many, the TIER app will encourage them to use an alternative mode of transport. 

“The safety of our riders and other road users is always our number one priority at TIER. By working with behavioural experts, our new in-app test provides yet another way to help riders stay safe," said Kate Barnes, Head of Safety and Inclusion at TIER.

TIER also says it has planned to support riders who fail the test by offering links to taxi companies or public transport options into the ‘fail screen’ of the app. The app could be integrated with a local taxi company and public transport authority, for example, to link riders to these services directly. 

The test - which is now available for IoS riders in some of TIER’s operating cities - has been developed following research conducted by the behavioural and insights consultancy innovationbubble to make sure that it addresses the behavioural changes that occur when alcohol is consumed.

It also comes shortly after research in Oslo - one of TIER’s core markets - found that four in ten of all injuries on e-scooters involved intoxicated riders.

TIER has also recently partnered with FREE NOW which to direct users to book a taxi if riders confirm they have been drinking. 

TIER has also already introduced its industry-first Safety Pricing feature, which means riders in London are not charged when vehicles are stationary during trips, further discouraging reckless riding like speeding through red lights.